Pram company Bugaboo have hit a problem on Facebook after posting a picture of a model running while pushing one of their prams.
Ymre Stiekema, 23, was originally photographed for Vogue Netherlands in swimwear running through a park pushing a pram.
The young model is in fact a mother herself, giving birth to a baby girl named Lymée Anna Komdeu back in December 2012.
But when Bugaboo published the photograph to their Facebook page it riled a wealth of ‘normal’ mums who have said the picture is unrealistic.
The picture has thousands of comments on the bottom, with mothers debating whether or not picturing a professional model in such a way was good for other mothers or not.
Bugaboo captioned the picture: “See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner.”
In reply, one angry user said: “‘And if you buy a bugaboo runner you too can also look like this…’ I love how natural this photo is and how it represents most mothers….”
Another added: “Why are you showing a picture of her running in her underwear?? Is modesty a thing of the past? I am trying to teach my children modesty!!”
One very angry user said: “Bugaboo, if this is what you think is positive, effective advertising, I’m glad I’ve never given you any of my money, and most definitely never will in the future.”
But one very brave man decided to buck the trend and defended the model, in a vague respect. He said: “Those claiming to be offended are just Envious.”
Mums are undecided about the picture: is it bad for new mum’s health?
The most recent comment on the picture says: “Bug looks good but cant seem to see the suspension on it which would probably make it an uncomfortable ride for little one. P.s I run with a pram, and I’m three times maybe four times wider and shorter than her would love to look like her, You go girl , if you got it flaunt it.”
And Bugaboo have commented back: “Hello Suzanne, a smooth run is important, so we filled the tires with air – and created a unique suspension system, built into the frame, to absorb any bumps along the way.
“We used 3 wheels – and fixed the front wheel – for more stability and to keep you running in a straight line (which is better for your performance, too).”
They added: “The adjustable handlebar can be raised or lowered depending on your height, so you always run in an ergonomic position. Just a squeeze of either hand, anywhere on the handlebar, engages the brakes to control your speed – or stop – without effort. The Bugaboo Runner quickly unfolds and folds in to its compact form, perfect for storing at home or taking along in your car, to explore new paths and trails. All the best [Lyn]”
There was no comment on the furore around the picture, or the angry users who claim it wasn’t good for mothers to be pressurised with such pictures. And the debate rages on – which side are you on?
via express uk